Title: The Central Rationale for Trademark Protection Is and Ought to Be the Need of Businesses to Protect their Brand Value Rather than the Public Interest
Abstract: It has been misunderstood for years that trademark law was intended to protect the interests of consumers and improve the quality of information available at the marketplace. However, since the time of its inception, trademarks served the only purpose of indicating the commercial origin of services or goods at any given place (McKenna 2007). Public interest always played only a secondary role, even in traditional trademark law as can be seen from the numerous judgments where the courts denied relief though there was clear evidence that consumers were not likely to be deceived (McKenna 2007).
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Indexed In: ['crossref']
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