Abstract:The concept of corporate social responsibilty that had emerged from the turmoil of the 1960s, and became accepted as a cost of doing business in the 1970s – even as corporations faced serious economic...The concept of corporate social responsibilty that had emerged from the turmoil of the 1960s, and became accepted as a cost of doing business in the 1970s – even as corporations faced serious economic challenges and greater public distrust – took on a new shape in the 1980s. During the decade, two paradigms of corporate responsibility – the stakeholder model and the classic ownership, or shareholder, model – clashed. Each provided very different answers to the questions of to whom, for what, and how to meet corporate reponsibility mandates. A strong backlash against government regulation and the election of Republican Ronald Reagan to the White House brought a political liberation of business from the regulatory and cost pressures of the social movements (civil rights, women's rights, environmentalism). By the end of the decade, the pressure to prioritize responsibilty to shareholders, over a broader set of stakeholders, had gained ground. Economic pressures, posed in part by global competitors and the threat of takeovers, had forced a new discipline on corporate social responsibility programs.Read More
Publication Year: 2012
Publication Date: 2012-08-30
Language: en
Type: book-chapter
Indexed In: ['crossref']
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