Title: CORPORATE BRANDING:ALLIANCE AND ACTIVACTION STRATEGYFOLLOWED IN RETAIL STORES
Abstract: Alliance and activation gives benefit to both the companies with its tie up. As corporate Branding require long term relationship with its clients it’s an approach to do that. The objective of the paper is to identify the foot fall and revenue generation through alliances and activation strategy and study of all the sectors which are covered through Alliances. Key words: Retailing, Alliance and Activation, Corporate Branding
Publication Year: 2015
Publication Date: 2015-08-29
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot