Title: Born to Survive: Small and Medium Business in Russia Needs Marketing
Abstract: Societies are interested in developing small and medium business to increase employment rates; improved life standards and social stability depend on the revenues generated by small and medium business employment or self-employment. A small number of small and medium enterprises (SMEs) create the majority of jobs (Storey 2003). However, the creation of new SMEs does not always result in new jobs creation; only 2% of all new SMEs create 33% of new jobs (Storey and Strange 1992).
Publication Year: 2014
Publication Date: 2014-10-13
Language: en
Type: book-chapter
Indexed In: ['crossref']
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