Title: Toward a Theory of Interactive Media Effects (TIME)
Abstract: Chapter 3 Toward a Theory of Interactive Media Effects (TIME) Four Models for Explaining How Interface Features Affect User Psychology S. Shyam Sundar, S. Shyam Sundar Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this authorHaiyan Jia, Haiyan Jia Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this authorT. Franklin Waddell, T. Franklin Waddell Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this authorYan Huang, Yan Huang Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this author S. Shyam Sundar, S. Shyam Sundar Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this authorHaiyan Jia, Haiyan Jia Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this authorT. Franklin Waddell, T. Franklin Waddell Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this authorYan Huang, Yan Huang Media Effects Research Laboratory, College of Communications, The Pennsylvania State University, University Park, PA, USASearch for more papers by this author Book Editor(s):S. Shyam Sundar, S. Shyam SundarSearch for more papers by this author First published: 05 January 2015 https://doi.org/10.1002/9781118426456.ch3Citations: 120 AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat Summary This chapter proposes several theoretical formulations with interface features as the cause and user psychology as the effect. Four models specifying distinct psychological mechanisms have governed this effort, producing empirical findings that not only advance the knowledge about media psychology but also inform interaction design. The most important keyword in the discourse of modern media is “interactive.” The starting point of a theory of interactive media effects (TIME) is an affordance offered by the medium of communication. The theoretical formulation of TIME is a combination of four models that have guided much of the author's research. The interactivity effects model, agency model of customization, and the motivational technology model explicate the various mechanisms underlying the action route, whereas the Modality-Agency-Interactivity-Navigability (MAIN) model governs the cue route of TIME. The chapter discusses each of these four models. Citing Literature The Handbook of the Psychology of Communication Technology RelatedInformation
Publication Year: 2015
Publication Date: 2015-01-05
Language: en
Type: other
Indexed In: ['crossref']
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Cited By Count: 207
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