Title: Understanding the contested meaning of markets
Abstract: We engage in market action through a process of interpretation, and we interpret the information that the market communicates to us in order to ascribe meaning to it. Even the process of economic calculation requires interpretation as we must perceive and interpret the valuation of various costs and benefits. Similarly, market choice requires an interpretive process to identify, evaluate, and act upon market options. These interpretive processes can be examined from a variety of perspectives including those of cognitive theory, behavioral theory, and assorted approaches to interpretation theory. This chapter explores only one of these approaches. It focuses on cultural-interpretation theory as related to an applied semiotics influenced by the work of Charles S. Peirce.
Publication Year: 2004
Publication Date: 2004-04-22
Language: en
Type: book-chapter
Indexed In: ['crossref']
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