Abstract:ABSTRACTIn this article, we are concerned with how the contemporary cultural-theoretical concept of luxury, an idea of deep-seated importance for Christopher J. Berry (1994), can be considered as a go...ABSTRACTIn this article, we are concerned with how the contemporary cultural-theoretical concept of luxury, an idea of deep-seated importance for Christopher J. Berry (1994), can be considered as a good or service that is effortlessly substitutable since the desire for it lacks passion. Against Berry, we argue that, in the present period, any deliberation on luxury must entail a multifaceted engagement with the intensification of our sense of alienation intertwined with our fervent sense of an existence governed by outside powers, which apparently establish new modes of social control together with new modes of inauthenticity that disaffect “us” from “our” “selves.” To theorize these outside powers, and reintroducing the somewhat neglected critical theory of the Marxian philosopher Herbert Marcuse (1964), we identify the ongoing cultural form of what we conceptualize as “luxury new media.” We argue that luxury new media is a novel type of luxury, one that is not interpersonally relative, as Berry proposes...Read More
Publication Year: 2015
Publication Date: 2015-04-21
Language: en
Type: article
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Cited By Count: 14
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