Abstract: Special events are a unique form of tourism product, but they should not be viewed narrowly as mere attractions for exploitation in tourism development schemes. This article discusses five different but interrelated perspectives on the event product, and argues that effective event planning and management must be based on a comprehensive model. Conclusions are drawn concerning potentially useful research themes for increasing our understanding of events and improving events tourism planning.
Publication Year: 1989
Publication Date: 1989-06-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 245
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