Abstract: Chapter 4 Semiotics and the Media Bronwen Martin, Bronwen MartinSearch for more papers by this author Bronwen Martin, Bronwen MartinSearch for more papers by this author Book Editor(s):Robert S. Fortner, Robert S. FortnerSearch for more papers by this authorP. Mark Fackler, P. Mark FacklerSearch for more papers by this author First published: 28 March 2014 https://doi.org/10.1002/9781118591178.ch4Citations: 1 AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat Summary Influenced by contemporary philosophy and cognitive science, semiotics challenges essentialist views of language. The semiotic approach stresses the transformative and manipulative power of the text – be it verbal or visual – and it is therefore of particular relevance to the field of media studies. This chapter traces the growth and contemporary significance of semiotics, placing a primary focus on France and England. The principal areas covered are those of news and science reporting, advertising, political speech, and television documentary. As semiotics is both a theory and a practice, the chapter presents the broad outlines of an analytical grid – largely inspired by Greimas – that can be applied to all discourses. The approach described here draws particular attention to strategies of manipulation and mystification and includes theories of enunciation developed by the Paris School in the seventies and eighties. Citing Literature The Handbook of Media and Mass Communication Theory RelatedInformation
Publication Year: 2014
Publication Date: 2014-03-28
Language: en
Type: other
Indexed In: ['crossref']
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Cited By Count: 3
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