Abstract: * Preface * Introduction: Framing Chinese Advertising * Local Content * Positioning the New Modern Girl * The Synergy Buzz and TV Brands * Storytelling and Corporate Branding * Bourgeois Bohemians in China * Hello Moto: Youth Culture and Music Marketing * CCTV and Advertising Media * Notes * References * Acknowledgments * Index
Publication Year: 2010
Publication Date: 2010-12-31
Language: en
Type: book
Indexed In: ['crossref']
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Cited By Count: 161
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