Abstract: The trend toward globalization phases in the evolution of global marketing strategy information for international marketing decisions first steps to globalization defining global competitive advantage market selection decisions - timing and sequencing of entry modes of entry into global markets establishing local market expansion objectives product positioning and segmentation tailoring programmes to local markets implementing market expansion strategies global rationalization charting direction in global markets developing global competitive strategy developing the corporate infrastructure for global implementation the global imperative.
Publication Year: 1994
Publication Date: 1994-12-01
Language: en
Type: book
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Cited By Count: 199
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