Title: Internal Marketing: Directions for Management
Abstract:Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in inter...Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.Read More
Publication Year: 2000
Publication Date: 2000-08-24
Language: en
Type: book
Indexed In: ['crossref']
Access and Citation
Cited By Count: 129
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