Title: Price discrimination and targeted advertising : a welfare analysis
Abstract: We present a monopolistic model of price discrimination by means of targeted informative advertising. Targeting is defined as the ability of the monopolistic to direct messages with differentiated contents to groups of buyers with different valuations for the good. We show that only if targeting is perfect will the monopolistic behave in a socially desirable way.
Publication Year: 2000
Publication Date: 2000-11-01
Language: en
Type: preprint
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Cited By Count: 11
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