Abstract:In the creative industries, the business field and the arts sector are more than ever appointed
to each other. This is because amongst other reasons, creativity has become an important
asset to busi...In the creative industries, the business field and the arts sector are more than ever appointed
to each other. This is because amongst other reasons, creativity has become an important
asset to business companies. This results in collaborations between artists and business
companies for creative projects. Although these fields seem to be more integrated, artists
and business parties follow different ideas, maintain different systems and values; they each
speak different ‘languages’. Collaboration is however, made possible through the mediation
of a creative consultant – an intermediary who understands the economic and artistic
language and who is able to ‘translate’ the languages so that interaction is possible. I argue
that communication is imperfect without the help of a creative consultant. My research topic
deals with finding out the language that is spoken by this intermediary and the matters used
to connect business with artistic conversations.
In the theoretical part, I consider a creative project as a social setting wherein the business
and artistic social spheres interact. I discussed how the social spheres of artists, business
companies and the creative consultant are constructed and showed how these spheres are
related to each other on the art market.
In the practical part, I studied the experiences and visions of artists and creative consultants
about creative projects and analyzed their narratives. With this information I examined where
the differences and similarities lay in their interpretations, investigated how a general
understanding about a creative project – based on aesthetic and commercial values – is
constructed by the creative consultant.Read More
Publication Year: 2008
Publication Date: 2008-08-01
Language: en
Type: article
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