Title: Hallmark Tourist Events: Impacts, Management and Planning
Abstract: Introduction - defining hallmark events the nature and significance of hallmark events the economic impact of hallmark events everybody loves a parade - the social dimension of hallmark events the politics of hallmark events the management of hallmark events planning hallmark events marketing, sponsorship and image avoiding the hangover - a strategic approach to hosting hallmark events.
Publication Year: 1992
Publication Date: 1992-01-01
Language: en
Type: book
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Cited By Count: 537
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