Title: Effectiveness of Online Advertising on Social Networking Sites - A Case Study on Facebook
Abstract:The purpose of this dissertation is to investigate and find out the benefits of online advertising on social networking sites such as Facebook in Bangladesh. The mode of advertising and the perspectiv...The purpose of this dissertation is to investigate and find out the benefits of online advertising on social networking sites such as Facebook in Bangladesh. The mode of advertising and the perspective of Marketing have been changing to reach quick and easily near to customer door. From 1999 to 2012, IAB reports show that the internet advertising revenues hit historically at nearly $9.3 billion. Digital Marketing is a highly effective medium for interacting and engaging to the consumers, through social media consumers play no longer as passive but are more active participants in contemporary online media. The online advertising is an increasingly important component of public relations, organisations use social network sites to build relationships with key publics, provide a variety of organisational information.Read More
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 1
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