Title: Social Media, Sociality, and Survey Research
Abstract:This is the introductory chapter of Social Media, Sociality, and Survey Research, which introduces the concept of the sociality hierarchy; that is, three "levels" of sociality inherent in the current ...This is the introductory chapter of Social Media, Sociality, and Survey Research, which introduces the concept of the sociality hierarchy; that is, three "levels" of sociality inherent in the current (and future) state of person-to-person interactions using computing devices: broadcast, conversational, and community. The chapter shows examples of each level or category. It discusses the advent of social media in its many and varied forms, and defines it from the perspective of a survey researcher. It also shows why survey researchers should be interested in, and vigilant about, social media. Controlled Vocabulary Terms social mediaRead More