Title: The Emergence of Shopping Centers and the Synchronic Continuity of the Tajrish Traditional Bazaar : A Comparative Study of the Tajrish Traditional Bazaar and the Ghaem and Tandiis Modern Shopping Centers (Tehran) and their Relationship
Abstract: The invasion and succession in cities is a phenomenon that affects the functions of thebazaar. Heavy traffic in downtown areas, air pollution in cities, the transformation of thestructure of economic activities, the flow of immigrants on the market, the transfer of certainfunctions of the bazaar to commercial companies and etc all this has created problems forthe bazaar. In the present decades, Bazaar has faced a new and distinguishable rival in Iran.Every day Shopping Centers are spreading all over regions in Iranian cities. They are as asymbol of the extension of consumerism and the occurrence of a consumer society andglobalization. These places represent youth subcultures and cultural challenges against thehegemony at national level. Will the bazaar tolerate and survive these changes, or has italready been eliminated from the urban cycle? Will it coexist with this urban monument orwill it be eliminated?