Title: Paraíba mulher macho: gênero, cultura e política na educação jurídica popular em João Pessoa-PB
Abstract: This study aimed to examine the approaches in gender discourse of Popular Legal Education in João Pessoa, Paraiba state.Disseminated throughout the country, these courses are geared only for women (feminist orientation) or to a mixed public (from the perspective of Human Rights).We adopted the approach of frames, concept which was elaborate to realize cultural aspects of political activism, through elaboration of interpretative frameworks that synthesize and condense worldviews guiding diagnostic and prognostic.In the analysis of social movements, it helps to analyze the influence of values and beliefs into political activism.The methodological procedures relied on bibliographic and documentary research, field research and semi-structured interviews.The thesis has undergone three levels of discourse: a more general, in the creation of the Northeast region as a virilised land by courageous men, as well as Paraiba state; the values and mission set forth by the funding agencies of human rights organizations, which served to delimit "Gender" and "Human Rights" as the master frames, as well as Margarida Maria Alves Foundation and Center for Women March 8 [Centro da Mulher 8de Março] frames, NGOs who were, respectively, undertaken "Popular Jurists" courses (for men and women) and Popular Citizenship Promoters (only for women), and finally, a micro-discursive level, in which the data source was interviews with people trained by the course of Jurists rated.The analysis shows how gender can be used in very different ways.Inside human rights master frame, one can say that the concern is with the social inequality of poor women.In Gender master frame, the main focus remains women, however, with the main concern in bringing about changes in traditional roles for women.In the latter, there is place for such issues as right to free exercise of the body and sexuality.