Abstract: This study describes and analyzes rice marketing problems in Thailand and includes recommendations for im provement.Approximately 85 percent of the gainfully employed in Thailand are engaged in agriculture and more than 90 per cent of all cultivated land is planted to rice.Normally rice exports account for one-half to two-thirds of the country's foreign exchange earnings.Thus, rice is the basis of Thai land's economy and improvements in rice marketing are vital to economic progress.Marketing problems are largely concerned with assembly, transportation, processing, packing, storage, and handling in internal as well as export trade.