Title: Facilitating Idea Generation Using Personas
Abstract: Persona and scenario are important design tools for new concept development. Usually, scenario is used to generate ideas, and persona is for evaluation. This article proposes a new approach that embeds persona data in scenario-based design for idea generation. It includes a persona dataset, a facilitation process, and a working field. The persona dataset is a user profile collected in ethnographic research and categorized by subjects, motives, activities, goals and behaviors. The facilitation process helps designer create new ideas via re-matching the elements in the persona dataset. The working fields allow the freedom of implementing with different sizes of the designer team and persona dataset. This new approach provides a direct and effective way that materializes designers’ internal experiences and persona data to create new ideas and scenarios.