Abstract: Knowing how to anticipate audience needs is an essential skill every technical presenter should have. Whether the audience needs to know more about technical details, production times, ROI, or client appeal, the savvy presenter must address those concerns. This chapter discusses the scope of content and how to connect to the audience. The chapter explains the use of elevator talks as a means of audience analysis and discusses the challenges of approaching complex technical topics for diverse audiences. Careful audience analysis should provide the basis for planning the scope of any presentation. Showing the audience that the presenter cares about what they want to gain from the presentation will let them see the presenter as a prepared and confident speaker before he has uttered a single word. Finally, the chapter addresses all of those pesky ?>getting ready ?> logistical questions that speakers need to resolve before giving a talk.
Publication Year: 2014
Publication Date: 2014-02-14
Language: en
Type: other
Indexed In: ['crossref']
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