Title: Market Orientation as a Method to Obtain Competitive Advantage in Organizations
Abstract: In a global context, each day more competitive, products life circles are shorter, consumers possess a higher level of information and demanding and companies as well as other types of organizations are confronted with new competition paradigms, needing to find new ways of competing and being in the market.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Indexed In: ['crossref']
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