Title: Public relations case studies from around the world
Abstract:Contents: Don Stacks/Donald K. Wright/Shannon A. Bowen: IBM's Smarter Planet Initiative: Building a More Intelligent World - Bill Proud/Robina Xavier: Movember: Growing Moustaches for a Global Focus o...Contents: Don Stacks/Donald K. Wright/Shannon A. Bowen: IBM's Smarter Planet Initiative: Building a More Intelligent World - Bill Proud/Robina Xavier: Movember: Growing Moustaches for a Global Focus on Men's Health - Valentina Martino/Alessandro Lovari: Enel's 50 years of Energy, Millions of Moments - Chun-Ju Flora Hung-Baesecke: Starbucks' Global Month of Service - Finn Frandsen/Winni Johansen: Coop Denmark and Africa: Development Through Trade - Barbara Desanto: Costa Rica Develops an Ecotourism Paradise - Katerina Tsetsura: The Free Silva Justice Campaign: Convincing Iran Through Advocacy - Vilma Luoma-Aho, Laura Kolbe: Creating a National Brand for Finland: Consider It Solved! - Hongmei Shen: Dynam Goes Public: Financial Relations Success for Pachinko Gaming - Alan R. Freitag/Jacek Trebecki/Katarzyna Konieckiewicz: The Poznan Fan Zone: Building Identity for a City and a Nation Through Sport - Andre Manning/Betteke Van Ruler: Measurement That Matters: Systematic Assessment at Philips - Gaelle Picherit-Duthler/Inka Stever: Through Social Eyez: Measuring Etisalat's Social Media in the Middle East - Melanie Palmer/Margalit Toledano: Kiwis and a National Economy in Crisis: The New Zealand Kiwifruit Industry Responds - Koichi Yamamura: Yamato Employees Lead Response to Earthquake Relief Efforts - Kiranjit Kaur: Addressing Ethnic Tensions: Registering Stateless Malaysian Indians Dejan Vercic: Let's Clean Slovenia in a 'One Day'! - Chris Skinner: The Vote for Table Mountain: A 'New 7th' Wonder of Nature Site.Read More
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: book
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Cited By Count: 3
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