Title: Innovative Methodologies in Enterprise Research
Abstract:Contents: 1. Introduction Damian Hine 2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives Audrey Gilmore and David Carson 3. 'If a Picture Paint a Thousan...Contents: 1. Introduction Damian Hine 2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives Audrey Gilmore and David Carson 3. 'If a Picture Paint a Thousand Words' - Reaching Beyond the Traditional for Alternative Insights Andrew McAuley 4. Qualitative Methodologies for Enterprise Research Audrey Gilmore and David Carson 5. Quantitative Methodological Considerations Robert G Schwartz, Nancy J. Birch and Richard D. Teach 6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis Nicole Coviello and Hugh Munro 7. Convergent Interviewing: A Starting Methodology for Enterprise Research Program Sally Rao and Chad Perry 8. Case and iCase: Facilitating Case Survey Method for Creating Research and Teaching Synergies in Innovation and Enterprise Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine 9. Action Research for Enterprise Research Chad Perry and Sally Rao 10. Case Research About Enterprises Robyn Stokes and Chad Perry 11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology Industry Damian Hine 12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEs. Asko Miettinen and Damian Hine 13. Marketing Research for Isolated SME's Mary F. Hazeldine and Morgan P. Miles 14. Understanding Small Business Enterprise Networking: A Qualitative Case Approach Steve Rocks, David Carson and Audrey Gilmore 15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus Groups David A. Kirby 16. A Re-visit to the Contextual Stepwise Approach for Small Firm Research Wai-sum Siu 17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: Pertex Helge Helmersson and Jan Mattsson 18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research - Description and Evaluation on the Basis of an Australian-German Research Project Susanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine 19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro Perspective Rachel Parker 20. Conclusion - Maintaining the Innovative Momentum Damian Hine and David CarsonRead More
Publication Year: 2007
Publication Date: 2007-03-05
Language: en
Type: book
Indexed In: ['crossref']
Access and Citation
Cited By Count: 59
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