Title: A TURNING POINT IN CLIMATE CHANGE COMMUNICATION PRIORITIES
Abstract: Within the past year or so, the cultural landscape, political discourse, and news reporting on climate change have changed in significant and specific ways. This paper identifies some of these changes and the new message and outreach priorities that they create. The paper argues that the public is not as disinterested as it might seem, but that meaningful engagement is inhibited by features of Americans’ cultural identity, social norms, and a lack of specific information about the scope and scale of the challenge that would enable action. Adjusting communications programs accordingly has the potential to encourage a shift to more sustainable behavior and improve public engagement in the climate policy debate. Communicators can respond effectively by developing new information resources that address emerging questions and by focusing outreach activities on various kinds of social dialogue.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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Cited By Count: 8
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