Title: MARKET RESEARCH CORPORATION OF AMERICA'S MARKET SHARE DATA
Abstract: One of the best measures of a company's status in the marketplace is its market share.1 By inspecting variations in one's market share, it is possible for a firm to assess the impact of its marketing programs, as well as those of its competitors. In many ways, market-share information provides more insight than do actual sales values, which may be subject to seasonal variation or shifts in primary demand.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: article
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