Title: Intercultural Communication Competence cultivation in Business English Teaching
Abstract: In 21st century,international cooperation becomes increasingly frequent and extensive,which demands international business staff equipped with cross-cultural communicative competence.Therefore,cultivating and improving intercultural communicative competence have taken as an important part in business English teaching.As a professional specialty for business English majors,its graduates inevitably have to engage in business activities,to do cross-cultural communication with foreign countries.So whether they have cross-cultural communicative competence has great influence for students in the employment and career development.更多还原
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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