Title: Europe at the seaside : the economic history of mass tourism in the Mediterranean
Abstract: Acknowledgements Chapter 1. Introduction: The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area Carles Manera, Luciano Segreto and Manfred Pohl Chapter 2. Flying Visits: The growth of British air package tours, 1945-75 Peter Lyth Chapter 3. The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism Carles Manera and Jaume Garau-Taberner Chapter 4. Tourism and Business during the Twentieth Century in Greece: Continuity and Change Margarita Dritsas Chapter 5. The Development of the Portuguese Hotel Business, 1950-1995 Benedita Camara Chapter 6. Sending the Italians on holiday. The Alpitour Group Luciano Segreto Chapter 7. Rimini: a Mass Tourism Resort which based its Success on an Original Mix of Italian Style and Foreign Models Patrizia Battilani Chapter 8. The Expansion Strategies of the Majorcan Hotel Chains Antoni Serra Chapter 9. The French group Accor and tourism (since 1967): business tourism without a mass tourism strategy Hubert Bonin Chapter 10. Club Mediterranee, 1950-2002 Ellen Furlough Chapter 11. Tourism on the French Riviera Philippe Mioche Chapter 12. Tourism on the Costa del Sol Carmelo Pellejero-Martinez Notes on contributors Bibliography Index
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: book
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Cited By Count: 9
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