Abstract: As consumerism expands and narrative becomes an increasingly valuable commodity, this study asks: what are the consequences for creativity? Does commodification provide creative writers expanding opportunities for content
creation? Or are creative practices restricted by the structural elements of enclosed markets that merely purport to be free?
By focussing on trade marks as icons for narratives, this enquiry into the fields of creative writing and intellectual property places the writer’s belief in
freedom of expression under scrutiny; first by analysing the nature of trade marks and their relationship with creative writing and the politics and philosophy of our
times [part1], and secondly through a fictional narrative, in which emerging themes concerning identity, truth and the nature of belief are explored [part 2].
Publication Year: 2018
Publication Date: 2018-01-01
Language: en
Type: dissertation
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