Title: Gamers at Work: Stories Behind the Games People Play
Abstract: For nearly four decades, video games have captured the imaginations and drawn the ire of people around the world. Actors play them. Rappers promote them. Politicians want to control them. Even baseball legends make them. Video games are a cultural crossroads where business, entertainment, and technology converge.Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone, and more than two-thirds of American households include video games in their daily lives. In a world that seems overflowing with fortune and success, the vicious truth of this booming industry can be easily forgotten: failure is tradition.And while there are a few businesses that have withstood the test of time, most startups exit as quickly as they enter. Many firms are outpaced by the explosive worldwide growth and economic realities of the industry. In this groundbreaking anthology, successful founders of entertainment software companies reflect on the challenges and how they survived.This is the first time that a history of the video-game industry has been told through the personal stories of the entrepreneurs who pushed the business forward. [...] Gamers at Work is a critical resource for new and experienced business leadersfor anyone who feels unprepared for the demanding and seemingly insurmountable trials ahead of them.Peter Molyneux OBE, Creative Director, Microsoft Studios EuropeFeatured InterviewsTrip Hawkins, founder of Electronic Arts (Madden NFL)Nolan Bushnell, cofounder of Atari (Pong)Wild Bill Stealey, cofounder of MicroProse Software (Sid Meier's Civilization)Tony Goodman, cofounder of Ensemble Studios (Age of Empires)Feargus Urquhart, cofounder of Obsidian Entertainment (Star Wars: Knights of the Old Republic II)Tim Cain, cofounder of Troika Games (Arcanum: Of Steamworks and Magick Obscura)Warren Spector, founder of Junction Point Studios (Disney Epic Mickey)Doug & Gary Carlston, cofounders of Broderbund Software (Where In The World Is Carmen Sandiego?)Don Daglow, founder of Stormfront Studios (Neverwinter NightsandTony La Russa Baseball)John Smedley, cofounder of Verant Interactive (EverQuest)Ken Williams, cofounder of Sierra On-Line (King's Quest and Leisure Suit Larry)Lorne Lanning, cofounder of Oddworld Inhabitants (Oddworld)Chris Ulm, cofounder of Appy Entertainment (FaceFighter and Trucks & Skulls)Tobi Saulnier, founder of 1st Playable Productions (Kung Zhu and Yogi Bear)Christopher Weaver, founder of Bethesda Softworks (The TerminatorandThe Elder Scrolls)Jason Rubin, cofounder of Naughty Dog (Crash Bandicoot and Uncharted)Ted Price, founder of Insomniac Games (Spyro and Jak & Daxter)TakeawaysLead and execute strategy as an entrepreneurDevelop meaningful, long-term business relationshipsRecognize strategic opportunities and threatsTake the next step without compromising principlesBalance dreams with practical considerationsAvoid the pitfalls that can trigger disasterLearn from mistakes and make informed course correctionsEnter with style and exit with graceAudienceSoftware professionals and managers, usually working in the video game industryGame developers and publishers interested in starting and running successful companiesGamers interested in the history of video games and the industry
Publication Year: 2012
Publication Date: 2012-02-08
Language: en
Type: book
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Cited By Count: 4
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