Title: TRANSPORTATION: TELL US WHERE TO GO--A REPORT ON TELEVOTE '85
Abstract: The process and results of Televote '85 are summarized and evaluated in this paper. Sponsored by the Southern California Association of Governments, Televote provided television viewers and radio listeners in Southern California the opportunity to participate in an electronically assisted opinion poll. Televote '85 used an interactive (two-way) format. After receiving information on a transportation issue through the media, individuals were asked to express their opinions through a vote-by-phone process. In this manner five issues were presented and voted on, one each night during a 1-week period. In an effort to validate the results of Televote '85, a scientific, random survey was conducted during the same week that the Televote program was aired on television and radio stations. A close examination of the results reveals that the general direction of the responses is the same in both the Televote and the random survey, but the random survey results are less extreme or polarized than the Televote results. In other words, both methods agree on the public preference; the only difference between the two is the level of preference. Reasons for these differences are examined and suggestions are made for improving the consistency of the results. Among the suggestions is a recommendation to choose issues that have previously received some public discussion.
Publication Year: 1986
Publication Date: 1986-01-01
Language: en
Type: article
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