Title: O redesenho de sistemas de identidade visual brasileiros da escola racionalista de design dos anos 1960
Abstract: The rationalist school's redesign of visual identity systems in Brazil during the 1960s.This master's thesis analyses three visual identity programs, created by distinct professionals, formed by the rationalist school.The chosen cases were developed for large Brazilian companies in the 1960s and 1970s, and redesigned in the 1990s.The study focused on the comparison between these programs considering the cultural, social and economic changes which led to its creation and redesign aiming to answer the question: are the principles of the rationalist and functionalist school, a trend that dominated the 1960s until the mid-1970s, still practiced within the visual identities?